New Year’s Resolution: Invest in New Heavy Equipment, Part 2

In our last blog post, we discussed some great reasons that you should invest in new heavy equipment this coming new year as one of your New Year’s Resolutions. From dependable and reliable to the latest technology, new heavy equipment has a lot to offer. Wagner Equipment Co offers the best in new, used, and rental heavy equipment. We have locations throughout Colorado, New Mexico, and far west Texas. Below, we’ll take a look at some more reasons to invest in new heavy equipment this new year. Get in touch today!


Improves Employee Retention

These days, it can be hard to find qualified employees who care about taking care of customers. It’s important to offer many incentives in order to attract the most qualified candidates. Having new heavy equipment for operators can be a huge selling point. After all, most heavy equipment operators have worked in older heavy equipment that is just not all that fun to operate. If you want to boost your operators’ happiness, comfort, and work ethic, new heavy equipment is the way to go.

Makes a Great First Impression

Customers love to see you show up to their job with new heavy equipment. New heavy equipment can set your company apart, which is important when you’re in a very competitive market for your niche. New heavy equipment will send the message that you care about your fleet and your operators, as well as about getting the job done promptly and efficiently. It also sends the message that your company is successful and meets their goals.

Gives You a Competitive Advantage

Let’s face it, new heavy equipment is expensive, and not every company can afford heavy equipment or qualify for financing. As you’ve seen in our first blog post, new heavy equipment offers better performance and technology that can improve the speed of your jobs, which gives you a competitive edge over your competition.

Is An Investment for the Future

When you invest in new heavy equipment, you are investing in your business’s future. After all, with proper care, heavy equipment will last decades. When you purchase a new piece of Caterpillar heavy equipment, you’ll be investing in your business for years to come. Plus, at the end of the day, you’ll own that equipment, which is valuable in and of itself.

Can Have Tax Incentives

There are tax advantages to purchasing heavy equipment. Oftentimes, you can deduct the full price you’ve paid for your heavy equipment as a business expense from your income up to $1,000,000. This is great news for small businesses and has allowed them to upgrade to new heavy equipment sooner. Speak to a tax professional for advice today.



Wagner Equipment Co is a Caterpillar dealer that offers new, used, and rental heavy machinery that can help you in your business and your life. There are so many uses and applications of heavy equipment, especially when you consider Cat attachments that add functionality to your machines. When you own Cat equipment, you’ll be surprised at the applications, from digging out your own driveway when a winter storm hits to grading your yard and digging fence posts. In your business, the uses are endless. You can dig trenches, haul various materials, and excavate large holes. You can use them to dig holes, too. The sky’s the limit with new heavy equipment.

Wagner Equipment Co encourages you to investigate your options with us. We’d be happy to explain to you our financing deals and other incentives we offer for the purchase of new equipment, as well as the many uses of the equipment. We can answer all of your questions, so you can be sure you have made the best purchase for your needs. To get started, reach out to one of our Colorado, New Mexico, or far west Texas dealers today!