Tips for Businesses During an Economic Downturn

As businesses around the world are managing through the effects of the most recent economic downturn, it is important for them (and you) to take proactive steps to ensure not only survival, but success. Today on the Wagner blog, we're offering some tips for businesses owners like you that can help you get through these times.

Whether you are in the construction, demolition, forestry, agriculture, mining, or other industry that uses heavy equipment, Wagner Equipment Co. is here to help with all of your new, used, and rental equipment needs. We serve Colorado, New Mexico, and far west Texas, offering equipment for sale or rent, along with comprehensive heavy equipment services. Here are some tips for businesses that can help you through economic downturns. Contact us today!

wagner field tech checking fluids

Cut Costs

One of the most important things for businesses to do during an economic downturn is to reduce their expenses. This includes cutting back on non-essential services, reducing staff salaries, and being creative with advertising and marketing budgets. It is also important to prioritize spending and focus on investments that will generate revenue.

Manage Cash Flow

Cash flow becomes super important during economic downturns, as you need to have enough cash on-hand to pay your bills, employees, overhead, and more, so you can continue operations. Track your cash flow carefully, consider loans or financing offers, and anticipate times when cash flow will be tight and plan for them.

worker in construction equipment
Equipment service

Manage Your Resources

You'll have to take the utmost care with your resources, including your heavy equipment. This means investing in regular maintenance and spare parts, and being prepared for upcoming projects. Take inventory and see if there's anything you can sell to make ends meet, if need be. Plan for your heavy equipment needs and look into machinery financing or consignment as needed.

Increase Revenue

During an economic downturn, businesses should focus on ways to increase their revenue. While it may seem extremely difficult to do so during this time, using your creativity can yield great results. Be prepared to adapt to changes in the market that often come with economic downturns. Consider developing new products or services, increasing prices, or offering discounts or promotions.


Develop a Contingency Plan

A contingency plan should be developed in order to prepare for any unexpected events that could affect the business. This includes planning for layoffs, developing a crisis management plan, and having sufficient capital reserves set aside in case of an emergency. Identify your risks and create a what-if plan. Use your network or business associates and contacts in order to stay relevant. Network and be on the lookout for new business opportunities.

Diversify Your Business

During an economic downturn, businesses should look for ways to diversify their product or service offerings. This may include offering new products or services, entering new markets, or expanding into new geographic areas. Perhaps, you've been eyeing another complementary business to invest in. During an economic downturn, investing in a business can be great because, odds are, that investment will be lower than the business valuation.

rental store customer service
cat employees

Invest in Your Employees

It's important to invest in your employees. This may include offering training, providing flexible work arrangements, or offering support services. Investing in your employees can help improve morale and productivity, and can also help attract and retain talented employees.

Focus on Quality

During an economic downturn, businesses should focus on maintaining the quality of their products and services. This will help ensure customer satisfaction and loyalty, which can help drive sales and revenue.

wagner field tech shaking hands


These are just a few tips for businesses that can help you navigate through an economic downturn. By taking proactive steps and making the necessary adjustments, you can increase your chances of success. Every business has its ups and downs; it's how you manage the downs that will determine if you will sink or swim.

Wagner Equipment Co. has been in business for more than 45 years. We've seen our fair share of ups and downs, and we're here to help our customers get through their downs. From creative financing to consignment, to heavy equipment rental, let our team help you when you need it the most. To continue to be able to meet your customers' needs when it's tougher to replace your machines, we offer remanufactured components, total machine Certified Rebuilds, and retrofitting and rebuilding services for all of your heavy equipment. If you want to ensure that your current equipment stays in good health, we offer fluids analysis that can give you a very good view into your machine's internal condition, and allow you to correct any issues early, before they can turn into bigger problems. Let our team come up with creative solutions to meet your needs. Contact your nearest Wagner location in Colorado, New Mexico, or far west Texas today.